Renda Broadcasting promotes and produces hundreds of events every year. From Concerts, Fund Raisers to professional sporting events we do it all.
Event sponsorship is one of the fastest growing forms of marketing in the U.S. you can find unlimited opportunities to broaden your competitive advantage by increasing your credibility, image and prestige in sponsoring events attracting your target market.
What is Event Sponsorship?
Event Sponsorship is the financial or in-kind support of an activity or event used primarily to reach your business's customers. Event Sponsorships allow your business to reach specifically targeted niche markets without any waste. In addition, it is a powerful complement to other marketing programs.
Benefits of Sponsorships:
Enhancing Image/Shaping Consumer Attitudes
Often companies are looking to improve how they are perceived by their target audience. Sponsoring events that appeal to their market are likely to shape buying attitudes and help generate a positive reaction. Coca Cola, for example is always looking to generate a positive influence of their products in the minds of their consumers and as such regularly support events they feel can influence consumer opinions.
Sponsorship geared to driving sales can be an extremely potent promotional tool. This objective allows sponsors to showcase their product and services face to face. Food and beverage companies often use sponsorship to encourage samplings and sales.
Creating positive publicity/heightening visibility
Every sponsor is seeking wide exposure in both electronic and print media. Positive publicity helps create heightened visibility of products/services. Various media covering the event may include sponsors names and/or photos. In addition, the kind of media coverage a sponsor may get is often unaffordable if the company were to think of purchasing it, and if it were available. To maximize this objective, it is important for the sponsoring company to have a comprehensive media campaign to augment the regular media coverage promoted by the organizers. Sponsorship can often generate media coverage that might otherwise not have been available.